Google has an eye on 'shrinking marketing budgets'ĭavid Coombs, head of strategic services at Cheil UK, told Campaign that Google's move was definitely aimed at competing better with Amazon and the search giant needs as many retailers on its side as possible. Plus, it will enable retailers to link their accounts to PayPal to speed up online transactions in order to compete with Amazon, which saves consumers’ credit-card details to enable one-click buying. These changes will take effect in the US before the end of the month and Google wants to to expand this globally before the end of the year. While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale," Ready said. "As consumers increasingly shop online, they're searching not just for essentials but also things like toys, apparel and home goods. With the coronavirus pandemic forcing consumers to shop online in greater numbers than ever before, it seems counter-intuitive that Google would decide to make search listings in the Shopping tab of its search engine free.Ĭiting the fact that digital commerce has "become a lifeline for retailers", Google’s president, commerce, Bill Ready, announced that the company was making it free for merchants to list products on the Shopping tab, regardless of whether they are advertisers.
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